Cyclists – Stop at Red – Give respect, get respect

This is a wee project we’ve been working on for the Cycling Advocates Network.

Aimed at improving cyclist ‘perceived’ behaviour and improving their image.
The challenge was to not make cycling look dangerous (because it really isn’t), while using appeals from our ‘peers’ (aka other cyclists) to change behaviour and attitudes. Hopefully we ticked those boxes.
It’s also the first project we shot with our new Canon Eos and Canon 24-105mm f/4 L series lens. I’m pretty pleased with the footage. And Mike’s been experimenting with Adobe Premiere and After Effects on our new iMac, and I think he’s been pleasantly surprised by how easy it has been to switch between platforms.
We also made a little informative video in which Mike demonstrates how to trigger traffic lights. Hope you enjoy!


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